Project information
World Rugby came to us to create a global campaign celebrating Women In Rugby, to inspire future growth and participation in the women’s game globally.
The result is ‘Team Powered’ – a brand campaign built on the collective energy that drives the game, on and off the pitch.
Using our team of illustrated players, we created a hyper-flexible, dynamic graphic system - able to work equally on home-made flyers - or wrapped around international stadiums. Wherever the campaign appears, and in any language, it’s designed to be visually unmissable.
This isn’t just a sport - it’s a team.
AGENCY DesignStudio
ROLE Design Director
TEAM Elise, Nick, Daisy, Vitor, TJ, Lexie, Anna