Project information
Eurostar came to us with a challenge, to reboot Snap with a new identity system. Snap is a product brand, with a digital focus, aimed at delivering real value especially to younger first time Eurostar travellers. With Snap, you get to experience the thrill of high-speed travel and the joy of unexpected journeys, all booked through a new dedicated platform.
This was a fast paced project, with 8 weeks from brief to Figma brand toolkit and motion package. We needed to create an identity that linked to Eurostar, but remained a product under the core brand. It needed is own attitude and spirit to capture the imagination of the audience.
We landed on a simple proposition to propel the work forward: Spontaneity rewarded. True spontaneity occurs when you seize the moment. Imagine starting your day in one vibrant city and finishing it in another, all by turning inspiration into action. The identity system brings together the moments and flavours that matter most, seamlessly changing the scene, mindset, and mood. Taking you from LON to PAR or BXL to AMS in a Snap.
AGENCY DesignStudio
ROLE Design Director
TEAM Julian, Sam, Kirsty, Connor, Dominique, Lucy