thinks about data
Project information
For business, it’s never been more important to have data you can trust. So when Syncsort acquired Pitney Bowes Software & Data, they knew they had the scale and talent to take the lead in this fast-growing market. In a sector filled with jargon and made-up words, the Precisely name strikes a different, more grounded tone. We began with the foundation of Precisely’s business – the 1s and 0s of data – and reimagined them to create a simple, powerful brand language.
This language extends into animation and to a suite of 3D expressions, used around key brand moments and in hero placements on the website. The 1s and 0s were created from our own custom display font, Precisely Data, and form the foundation of the Precisely monogram. The logo is constructed from a custom-cut headline font, produced with F37, which uses perfect geometry to suggest accuracy and consistency.
AGENCY Archetype
ROLE Creative Director
TEAM Tom, Sarah, Gideon, Shodor, Dani, Jack