Project information
Partnering with the Fora leadership team we developed a brand strategy to capture the essence of Fora, a premium work environments company. The purpose we developed ‘we exist to empower every workstyle, so people can work their best way’ became the foundation for the creative expression.
The design system all centres around this idea of different workstyles for different individuals, from the crafted and refined workmark, the vibrant and authentic art direction and supporting illustration through to the bespoke icon set echoing the craft built into the wordmark. Shown is the highlights from the final creative presentation, the final brand took another direction.
AGENCY DesignStudio
ROLE Design Director
TEAM Elise, Hayley, Joni, Adam, Katie, Chloe, Bob