new ideas and new opportunities
Project information
Eurostar officially has its star back. Last year, Eurostar joined forces with Thalys to extend their travel experience into 5 countries creating new opportunities to connect people throughout Northern Europe.
Spark New. The new Eurostar brand and design system naturally builds from the strategy, creating a brand that sparks new — new experiences, new ideas and new opportunities. At the heart of the new Eurostar brand is a reimagined symbol, a new north star and bold icon for the brand.
AGENCY DesignStudio
ROLE Design Director
TEAM Julien, Steph, Sam, Adam, Vitor, Lucy, Cheryl