to fly our world
Project information
Flight is extraordinary. The start of a million great adventures. Keeping the world moving, one journey at a time. And behind each extraordinary flight, there’s an extraordinary company.
Air Partner is a global aviation services group providing air charter services to industry and private individuals across the world. Through a series of workshops with key stakeholders, we honed in on a strategic positioning to rally internal audiences and give the basis for the creative expression phase.
The brand design system is lead by the AP monogram, a classic & timeless symbol forms the basis for the design system, complimented by a bespoke workmark and supported by a range of editorial inspired design systems. As part of the creative work, we held 2 photoshoots to capture the extraordinary experiences they provide, and form a core ingredient in the brand toolkit to allow them to create on going communiactions for digital, social and high end print.
AGENCY Storm Brands
ROLE Design Director
TEAM Mark, Jonny, Sarah W, Sarah, Mark R